Become a Registered Third Party Advertiser
The Municipal Elections Act includes rules for third party advertising. A third party advertisement is any ad that promotes, supports or opposes a candidate in an election.
If a person, corporation or trade union intends to spend money between May 2, 2022, and election day on advertisements or other materials that support, promote or oppose a candidate in the municipal election, or a question on the ballot, they are required to register as a third party advertiser with the Clerk.
Third Party Advertisers' Guide
Find out how to register as a third party advertiser in Ontario municipal council and school board elections and the rules you must follow under the Municipal Elections Act in the Province of Ontario's 2022 Third Party Advertisers' Guide.
Registration Period
The registration period for a third party advertiser for the 2022 Municipal Election will be between May 2, 2022 to October 21, 2022. Registration must be filed in person or by an agent at Civic Affairs, Town Hall 419 Notre Dame Street Belle River.
It is important to note that you may not spend money on your campaign, accept contributions or begin advertising until the Clerk certifies your registration.
You are eligible to register as a third party advertiser if you are:
- An individual who is normally resident in Ontario;
- A corporation that carries on business in Ontario; and
- A trade union that holds bargaining rights for employees in Ontario.
You are not eligible to register as a third party advertiser if you are:
- A candidate whose nomination has been filed under section 33 of the Municipal Elections Act, insert link 1996;
- A federal political party registered under the Canada Elections Act insert link or any federal constituency association or registered candidate at a federal election endorsed by that party;
- A provincial political party, constituency association, registered candidate or leadership contestant registered under the Election Finances Act; insert link and
- The Crown in right of Canada or Ontario, a municipality or local board.
Advertisement Requirements
Third party advertisers must identify themselves and provide mandatory information on all advertising beginning May 2 until the close of voting on October 24, 2022. Third party advertisements must contain the following information:
- Name of the registered third party advertiser;
- Municipality where the third party advertiser is registered; and
- Telephone number, mailing address or email address at which the registered third party advertiser may be contacted regarding the advertisement.
Registered Third Party Advertisers
The registration period for a third party advertiser for the 2022 Municipal Election will be between May 2, 2022 to October 21, 2022. Once registered, a list of third party advertisers will be provided below.
Frequently Asked Questions
| What is a third party advertisement? |
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A third party advertisement is an advertisement in any broadcast, print, electronic or other medium that has the purpose of promoting, supporting or opposing a candidate in the election, or a “yes” or “no” answer to a question on the ballot. Third party advertisements do not include:
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| Who can register as a third party advertiser? |
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Individuals, corporations and trade unions can register as third party advertisers and can also make contributions to registered third party advertisers. Candidates cannot register as a third party advertiser, and cannot direct a third party advertiser. |
| Do campaign finance rules apply to third party advertisers? |
Yes, campaign finance rules for third party advertisers are similar to the rules for candidates.
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| How much does it cost to register as a third party advertiser? |
| There is no registration fee for third party advertisers. |
| Where can I find a list of registered third party advertisers? |
| A list of registered third party advertisers will be made available on the this webpage. |
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